Here’s an interesting yoga-related article from the NYT: An Agent Pursues a Cut of the Yoga Boom
I know the NYT has been problematic for some people lately, so here’s a brief summary: This woman started a business as an agent for yoga teachers, the same way that movie stars, athletes, and rock stars have agents. Last year her agency arranged more than 100 gigs (for example, speaking engagements, modeling shoots, or workshops), and it already has that many on the books for the first quarter of this year, so it looks like the business is taking off. She currently handles bookings and “strategy” (not sure what that means) for 45 high-profile yoga teachers, including Leslie Kaminoff, whose yoga anatomy book I’ll be reading later this year.
On one hand, I could see this being a useful service, freeing up valuable time for the big name yoga teachers to just go teach yoga and not worry about the administrative stuff of handling the events (and, as Kaminoff pointed out in the article, not knowing how much to charge). On the other hand, do we really want yoga to be a “rock star” type profession? Do we want to feed into that culture? Do we even want “big name” yoga teachers? (I personally have never met or studied with any of the “big names”, although after a year of reading Yoga Journal magazine religiously I can now at least recognize most of the names.) I always wonder how much value these people can really deliver at the workshops and events they do.
In other news, yoga is good for your heart! I actually found this article through my job. A new study has shown that when patients suffering from atrial fibrillation (a chronic heart condition) participated in a supervised yoga program, their arrhythmia improved and they also experienced fewer symptoms of anxiety and depression. Yoga made them both healthier and happier! Obviously *we* all know the health benefits that come with yoga, but it’s nice to see that serious medical studies are being done to prove it statistically!